How Important is Getting Traffic To Your Website or Blog

Imagine that you woke up and decided to start a sandwich shop. You locate a store front that is in the heart of town. Inside there is already counters, coolers and refrigeration that you need to start up your new shop. You are very happy!

You open your doors several weeks later and sit, watching the door, wondering “is anyone going to come into my shop and order a sandwich” …… This is exactly what happens to online Businesses. You pay a webmaster to build your website or blog, you make sure you have all your products, pricing, pictures and information on the website for your visitors. You get a hosting company so that your website is now live ready for business. But then … you wait, and wait. Why isn’t anyone ‘clicking’ on your site.

Traffic in any business is very important. Without traffic to your site there is no chance for success. People need to know that you exist, they want to know what you are all about and of course to be able to check out your products easily.

So HOW do you get traffic to your site? Just as you would get traffic to your sandwich shop, you must advertise, broadcast and tell the world that you have a new business on the internet that you think is worth their time to check out.

5 tips on how you can start ‘getting the word out’ about your new online business:

1) Article Marketing – Whatever you product or service is, write simple articles that pertain to that market niche. Just be sure to put your website or blog link into the author’s resource box. This is where people will start to learn about you and your business.

2) AdWords or FreeAds – Advertising on the internet is fast, easy and reaches millions of people each day. Google Adwords (and other similar sites) is a pay per click type ad. Be careful when first starting out if you use this format. Keep the budget low and monitor every day. It can be the best way or can be a money drain. Or place adds using sites like – these are truly free ads and you can post as many as you want!

3) Social Networking Sites – Sites like FaceBook or Twitter are the most popular social sites and can literally reach millions of people. Learning how to use social sites takes some time but you can at least start a profile page about you and and what your new business is about. Gaining friends and contacts is how you build your network.

4) Video Marketing – This is now the most popular format to get your word out. Videos are a way for people to see you, hear you and learn about what your new business might be able to offer. But be careful, never ‘sell’ to anyone. Keep your video interesting, funny, even a bit crazy so visitors will want to take the next step and visit your site.

5) Word of Mouth – Even in today’s high tech world, getting out into your neighborhood, your town or city and talking with people is a great way to gain immediate reaction. Join local business groups, chamber of commerce or other local social groups, ask to be a presenter or a speaker on a subject that pertains to your market niche. The old fashion ways of business are still just as important today as they were decades ago.

Have fun with obtaining your new visitors, contacts and customers. Be sure to have a good tracking system for your contacts information. Always remember to collect your visitors or contacts EMAIL address and stay in touch with them through sites like iContact so they are informed of any new or on special products you may have along the way.

Traffic is your business. Without it, you might as well close the shop!

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5 Easy to Understand Steps to Article Writing

If you are anything like me, when I started marketing on the internet I tried everything I could to make successful sales without writing an article. I heard over and over again about article writing and how it improves your ranking, but because I was not into writing anything past 10 or 15 words, I just couldn’t imagine writing a whole article!

Here are 5 Easy to Understand Steps to Article Writing:

Step One: The key is, DON’T PANIC! Take some time and search online for articles in your niche. Read a few articles to get an idea of the flow and structure. Once I did this, I felt more confident that I could do this.

Step Two: Write down every idea that comes to mind about your particular market niche, product, service that you are promoting. Think about 5 Top Keys, 3 Simple Steps, How To, and so on. From there you can either start writing about that particular idea. BUT….. I have something else that you might like even better – skip and go to Step Four.

Step Three: Go to any article directory on the web. If you have never been to an article directory, it is generally a site of articles about every subject you can imagine. Now type in one of your ‘ideas’ that you wrote down into the sites search box. You will be amazed at all the articles that are being written about ‘your’ idea!

Step Four: Take one of those articles and just re-write it! Yup, it’s that simple. But of course, never, ever copy another authors work. This exercise is purely to give you an idea and also structure for your article that you will write. Use catchy titles and be sure to always use your keywords that best fit your market niche.

Step Five: Start submitting your articles to online article directories. Be sure to complete the ‘Resource Box’. This area is very important. It allows you to give a brief description of you, your company AND to include your link back to your site or blog. This is the secret of getting those very important ‘backlinks’ and is the secret to improving your visitor count to your site, which in turn should equate to more sales.

That is it. I hope this gives you more motivation to start writing those articles. Try writing an article at least 2 or 3 per week. Oh, of course, after you are done writing, start submitting your articles to all the article directories. Then watch your tracking stats on your website to see how effective your hard work has helped!

If you have questions about Article Writing or Article MarketingPlease leave your comment OR Visit my site and see how you can speak 1-on-1 with me for Free! Ask your questions that pertain to you and your business.